Café chain — Riyadh
A 210% rise in direction requests and 34% more footfall — on the same budget.
- Channels
- Snapchat Ads، SEO
- Timeframe
- 4 months
- +210%Direction requests
- +34%Daily footfall
- 4.5Average rating
- The challenge
- Three branches sharing a single Snapchat campaign aimed at the whole of Riyadh on SAR 25,000 a month. Most of the delivery went to people more than 25km from the nearest branch. All three Google Maps profiles were close to empty: no photos, and wrong opening hours on two of them.
- What we did
- We split out an independent campaign per branch on a seven-kilometre radius, dayparted to peak hours only (4–11pm, plus 7–10am for the office-district branch). We rebuilt all three Maps profiles with professional photography and a current menu, and set up a QR-based review request at the till.
- The result
- Google Maps direction requests rose 210%, average daily footfall climbed 34%, and the average rating went from 3.8 to 4.5 — on exactly the same SAR 25,000 budget.
Budget was never the problem
The owners were about to increase spend because results were weak. In truth SAR 25,000 is more than enough for three branches in a limited catchment — the problem was that the money was reaching people who would never come. A seven-kilometre radius sounds small, but it covers the audience that can realistically visit you on an ordinary day.
Google Maps is the neglected channel
Most restaurants spend on ads while neglecting the Maps profile — despite it being the channel a customer uses at the moment they're ready to decide. We uploaded 40 photos per branch, updated menus and prices, and added Restaurant schema to the site. None of it cost a riyal in media, and it returned more than anything else in the project.
We were about to raise the budget. They told us not to — the budget was fine, it was just pointed in the wrong direction. They were right.
Related services
Names and figures on this page are illustrative samples pending sign-off on real client data.
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