Womenswear store on Salla
From 1.4× to 3.9× ROAS after the tracking was fixed and the creative rebuilt.
- Channels
- Snapchat Ads، TikTok Ads، Tracking & measurement
- Timeframe
- 5 months
- 3.9×ROAS
- −52%Cost per order
- +64%Monthly spend
- The challenge
- The store was spending SAR 55,000 a month across Snapchat and TikTok at 1.4× ROAS — below break-even once cost of goods and shipping were counted. The pixel was double-firing purchases, so even that figure was flattering. All the creative was flat product shots on a white background.
- What we did
- We started with tracking: killed the duplicate event, added the Conversions API on both platforms, and passed the correct order value. Then we rebuilt the creative entirely — UGC-style vertical video with four Saudi creators, testing three distinct message angles in parallel. We also split retargeting out from prospecting so it stopped claiming credit it hadn't earned.
- The result
- Within five months verified ROAS reached 3.9×, cost per order fell 52%, and monthly spend rose to SAR 90,000 because the account could finally carry the scale.
What we found on day one
Before touching a single campaign we reconciled platform numbers against the Salla dashboard. Snapchat claimed 380 orders, TikTok claimed 140, and the store recorded 210 orders in total from all sources combined. The two platforms alone were claiming double the store's entire sales. That number by itself explains why no sound decision could be made on top of this data.
Creative was the second problem
Flat product shots on white work in a store; they don't work on Snapchat. People move fast, and an image that obviously reads as an ad gets skipped instantly. We moved everything to vertical video: someone wearing the piece, talking about it in natural dialect, shot on a phone in daylight. View-completion rate was 4× higher inside the first week.
Scaling without breaking the account
Once ROAS held above 3× we raised budget 20% every four days rather than jumping in one step. A sudden increase pushes the campaign back into learning and costs you a fortnight of performance. The gradual approach took us from SAR 55k to SAR 90k with no collapse in efficiency.
In the first meeting they told us the numbers we were looking at were wrong. It stung — but they were right. Once the tracking was fixed we finally knew where to spend.
Related services
Names and figures on this page are illustrative samples pending sign-off on real client data.
Let us look at your ad account before you spend another riyal
Three fields, that's it. We review your account and your tracking before the call, then come back with three specific fixes you can act on yourself — whether or not we work together.